Imperfect Publishing
Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.
Burchiellaro Design
Designer and brand strategist, Emilia Burchiellaro has forged strong identities for companies such as Rocky Mountain Hardware, Design Within Reach, and California Closets. Educated at the Istituto Europeo di Design in Rome, she began her career as a motion picture set designer, working alongside Francis Ford Coppola, John Frankenheimer and Roberto Benigni, which explains her love of a great story: brands included.
WET MAgazine
WET: The Magazine of Gourmet Bathing, also known simply as WET Magazine, was created and published by Leonard Koren from 1976 through 1981, first in Venice and later in Santa Monica, California.
“The concept for the magazine evolved out of Koren’s ‘bath art’ phase, in which he produced works such as the silkscreen print ‘23 Beautiful Women Taking a Bath' and the book ‘17 Beautiful Men Taking a Shower.’ Wet broadened the definition of bathing to include other water-related phenomena such as hot tubs, rolfing, drinking water (“bathing from the inside”), and waterbeds. Gradually the magazine grew to encompass ‘gourmet bathing’ in a metaphorical sense: an eclectic lifestyle grounded in the boundless appreciation of absurdity.